Hi Gemma - I set up this non-linked page for us to have a way of testing different options before we add them to the site as linked pages.
Featured Items Content Block
The content block below uses a "Summary" content block to show featured Items. Like the page with "New" items that we currently control via a "New" category tag, the products below display because the "Featured Item" check box (found under Options when editing a product) is checked. There are many display options for Summary content blocks which we can talk about if you'd like..