Designer Style Story: Meet Jewelry Designer Veronica Brigitte Rose

Veronica Brigitte Rose, is a jewelry artisan who creates one-of-a-kind pieces with a strong focus on crystals, natural stone and gold. Rose puts healing energy into each piece she makes, and women from Beyonce to Natalie Portman, Giselle to Tori Amos, are feeling her love.

Q: Best piece of advice you can give someone starting a business and the best piece of advice given to you?

A: The best advice I can offer is to find what you are most passionate about because starting your own business takes a lot of time and you might as well LOVE how you are spending that time! Also, people can feel the love you offer and that always creates success. I think the best advice given to me was from my grandmother when I was about seven. She said: “Veronica, the one thing you MUST have in life is passion!”

Q: What was the “now or never” point for launching Veronica Rose Jewelry?

A: I was at a crossroads in my life. I had been living in Florida unhappily and decided to move back to California where I knew my heart belonged. I had been teaching first grade which I loved, but I knew deep down inside that the world had something else in store; something to unleash my creative expression. I had already been selling jewelry literally off my neck while I was in school and teaching, but never thought it would be a full time thing. When I moved back to California, I did a yoga teachers training in Los Angeles to deepen my yoga practice and gain focus and clarity about my life. It was during this time when a friend noticed an ad in the Los Angeles times from the New York department store, Henri Bendel. It invited all designers in L.A. to an open call casting. I had serious doubts. But something inside me urged me on and so I waited patiently if not nervously, for 8 hours! Well, needless to say they loved my designs and said “Welcome to your new career.” I knew right then that I could always teach later in life and that I had to take advantage of this opportunity and make jewelry full-time.

Q: Can you share some celebrities that have been spotted sporting your jewelry? How does that make you feel to see them wearing your designs?

A: Living in Los Angeles has had its perks in this department! I have been very fortunate to have met stylists who believed in my work early on and that is how I have had celebrities such as Beyonce, Natalie Portman, Denise Richards, Famke Jannsen, Leslie Mann, Felicity Huffman, The Dixie Chicks and Patricia Arquette wear my jewelry. Most recently through word of mouth, the model Giselle and singer Tori Amos are customers of Ladjili Jewelry. It feels great for my work to be recognized by people who have many designers to choose from and yet find what I do special; it’s exciting. But to be completely honest, what I find most exciting is meeting my customers either in person or online and sharing the story behind Veronica Rose Jewelry, how I put healing energy into each piece I make, describe the gemstone healing properties and hearing peoples stories. It’s that connection that feeds my soul.

2012, Shop Funder